H3G UK Adds Platform

LONDON -- Buongiorno today announced an agreement to supply its Mobile Services Platform (MSP) to Hutchison 3G UK Limited, trading as 3. The MSP is a wireless infotainment platform driven by an underlying, alerting engine and will be a key component of 3's communications services, including email, MMS, picture messaging and person to person video.3 will use Buongiorno’s platform to support the alerting features of its new services. The platform is capable of supporting peaks in excess of 100,000 alerts per second and enables Hutchison 3G to integrate its numerous sources of content and to deliver services through a number of channels such as SMS and MMS. The alerts created through Buongiorno’s MSP will be delivered via the messaging platform supplied by CMG, announced in 2001. The platform will initially be deployed in the UK and then in other countries where Hutchison Whampoa have 3G interests.Lisa Gernon, strategy and marketing director of Hutchison 3G UK, said: "We carefully evaluated the market and Buongiorno proved themselves to be the leaders in their field. We are happy that their platform has met all our requirements and it will add greatly to the quality of our multimedia services."Andrea Casalini, CEO of Buongiorno Group emphasises that “we are proud and delighted to partner with Hutchison 3G, the only pure 3G player, in such a strategic agreement. The process that led Hutchison 3G to sign with Buongiorno has been a rigorous product selection, which yet again proves that the MSP is the dominant alerting platform in the sector. In fact, as an end-to-end messaging platform, the MSP has been “battle-tested” in supporting the alerting functionalities in carrier environments since 1999, in addition to 45 corporate clients across GSM, GPRS, TDMA, and CDMA networks.” Hutchison 3G UK Ltd.