Telefónica Strikes Gaming Deal

MADRID -- Telefónica Digital today unveiled its latest play in its global gaming strategy by entering a strategic relationship with EA Mobile, a division of Electronic Arts Inc. (Nasdaq: EA), which will allow customers to access its world leading games on their mobiles. The service will be available first through O2 in the UK followed by other Telefónica markets.

The deal will give Telefónica's operating businesses the ability to create innovative gaming promotions using titles from the EA catalogue of consumer favourite brands such as The Sims, FIFA or MONOPOLY. The objective is to make it easy for customers to find the games that they are familiar with and to drive the uptake of mobile gaming, particularly amongst feature phone users.

In the UK, O2 will offer its customers three months of free access to all EA Mobile games following their first download. It is then examining a number of potential promotions or special 'gaming subscription' services to offer customers.

Telefónica SA (NYSE: TEF)